“As a company, we've been doing this for a longer time, but it was relatively new to me. That's exactly why the feedback you get from other participants in the Export Accelerator Program is very useful. You learn a lot from each other's experiences abroad.”
“The program covers various aspects of selling abroad. It has mainly helped me to get to know my foreign customers better. How? By working together to determine who on the customer side is involved in the sale. And then having many phone calls, following a fixed structure. This way, we have gained an honest picture of the issues with which we can help our customers in Germany.”
“Do you know that, or do you think that? That question has often been asked during the sessions. The only way to find out what drives a customer is by asking them. Our sales policy is now no longer based on assumptions but on measurable processes.”